Nigerian singer and songwriter Timaya has released his latest single, “Never,” on 13 November 2026 through DM Records Limited, following growing attention around the #NeverDanceChallenge.
The song was introduced as a dance-focused record, with Timaya encouraging fans to recreate the choreography and share their performances across social media. The promotional campaign featured appearances from comedian Real Warri Pikin, alongside dancers SoftMadeIt and Purple Speedy, who also joined the challenge.
“Never” blends elements of contemporary Afrobeats and dancehall, two sounds strongly associated with Timaya’s musical identity. The song features an energetic rhythmic arrangement and animated vocal delivery, creating a lively atmosphere suited to parties, dance sessions, and other high-energy moments.
With a career spanning more than two decades, Timaya continues to connect his music with contemporary African pop culture. The #NeverDanceChallenge gaining attention before the song’s official release helped create early awareness around the single and gave fans an opportunity to engage with the record through dance.
“Never” by Timaya is now available on major digital streaming platforms. Listen to the song, join the #NeverDanceChallenge, and share your thoughts in the comments below.